From K-Pop to Philanthropy

From K-Pop to Philanthropy

Hello young friends! What do you think when you hear about it fandom or community of fans K pop? Are young people fanatical about group of boys Where group of girls music from South Korea? Yes it may be true, but nowadays there are a lot of fans K pop who express their admiration are not limited to listening to music or buying merchandise the group concerned. In addition, they also carry out various positive activities. An example is the TUI community or Treasury Union Indonesia.

Starting from Fanbase treasure

TUI is a community of fans group of boys of Korea, Treasury. According to Dian Azizah, the founder of TUI, originally TUI was fan base ToPlatform Twitter has been around since February 2020 for Treasure fans in cyberspace, @TREASUREunionID. This account now has more than 48,000 subscribers.

The student from a private university added, the institution fan base this is intended to download information related to Treasure. group of boys It was formed by YG Entertainment, a Korean music agency founded in 1996 and which has spawned numerous idol such as PSY, Big Bang and BlackPink.

Trésor consists of 12 people. Eight from Korea; Hyunsuk, Jihoon, Junkyu, Jaehyuk, Yedam, Doyoung, Jeongwoo and Junghwan. Then four personnel from Japan, namely Yoshi, Mashiho, Asahi and Haruto.

As a fan who has followed Treasure’s career from the start, he was formed through the event. YG Treasure Box In 2018, Dian felt the need to share information about his favorite band by creating a fan base for Treasure Makers, alias Teume –name fandom Treasury — in Indonesia. This desire added to the excitement of waiting for the idol’s debut.

“There has been news that Treasure is about to debut and coincidentally this is the first time I have participated in anything group of boys from the start, so I want to do fan base. Thanks to TUI, I want to share information about Treasure and their activities after their debut, “Dian said in a conversation with Muda, via a video conferencing platform, Wednesday (10/13).

He didn’t have to wait too long. A few months after TUI’s birth, the single album The First Step: Chapter One was released on August 7, 2020, marking the debut of Treasure’s debut. This album immediately exploded in the market and won awards Rookie of the Year in AAA (Asian Artist Award) 2020 for the music category for Treasure.

To date, Treasure has released four albums and continues to receive numerous awards, such as at MAMA 2020, GDA 2021 and most recently at the 30th. Seoul Music Prize.

As the popularity of Treasure increased, the number of TUI followers increased. Dian then decided to form a team of five people because TUI’s activities were not limited to the virtual world, but also offline.

“At that time, the Covid-19 pandemic had not yet struck, so we were free to do offline events. For example, birthday event for a Treasure member’s birthday celebration, or a discussion when Treasure was named rewards»Explained Nadia Krisna Mahayani, one of the administrators of TUI, at the same time.

Natural disasters

At the end of last year and the beginning of this year, the Indonesian nation has experienced many natural disasters. For example, floods and landslides in several regions, such as South Kalimantan, West Sulawesi, West Java and other places.

Amidst worry over the pandemic atmosphere, Dian and his team fan base TUI discussed what they could do to help the disaster-affected community. An idea to collect donations came in line. At that time, to maintain accountability for the donation process and results, TUI collaborated with the Kitabisa.com platform, which was considered experienced in collecting donations. in line.

The fundraising plan was then disseminated via the Twitter platform and in no time the information was shared.retweet by TUI subscribers. In addition, they also received positive responses and comments from internet users. It turned out that the enthusiasm of the Teume and non-fans so high that within weeks, funds of up to Rs 19.6 million were raised through the Kitabisa platform, in February 2021.

According to Dian, the collected donations were used to buy food, clothes and basic necessities. The goods were then distributed to communities affected by floods and landslides in South Kalimantan, West Sulawesi and West Java.

Then, when flash floods and landslides occurred in East Nusa Tenggara (NTT), the Teumes again organized a solidarity action. Like the previous donation, donate in line last April, it raised quite significant funds in a short period of time, IDR 10.2 million.

In the same month, which also happens to be the month of Ramadan, TUI also conducts social activities by distributing iftar meals to workers they meet on the streets. From in-line motorcycle taxi drivers, parking guards, to pedicab drivers, prepare food in boxes polystyrene decorated with 12 Treasure staff photo stickers on a solid purple background.

Nadia added that her party as a TUI administrator had never urged Teume or non-fans to do charity. What they convey to TUI followers is just an invitation or a call. “Even if you can’t, at least TUI followers have helped retweet so that information about donations is more widely disseminated. Oh, yes, you can also help with prayer. Hehe, ”said the second semester student at Ganesha University of Education (UPG).

Show generosity

According to an expert in youth studies (youth studies) who is also president of the Lead Institute Paramadina University, Jakarta, Dr. Phil Suratno, MA, what the Teume do Sociologically, it reflects two important things. First, young people are indeed required to have a social spirit and a great concern for the surrounding community.

The COVID-19 pandemic has made the social and economic lives of many people even more difficult. This condition is often exacerbated by natural disasters. Therefore, he saw the social action of the fans K pop it is a form of the real contribution of young people to solving social problems.

“As young fans K pop not to think selfishly of the pleasure of himself and his community. They also have souls social philanthropy or the social generosity that is transmitted by inviting other young people to help people in difficulty, ”he said during a meeting in Jakarta on Wednesday (13/10).

Second, he continued, online fundraising, which has raised tens of millions of rupees, is proof the power of social media. “TUI’s activities prove that young people can use the internet for positive things, both music-related (K pop) and social activities (donation in line) “.

Dian and Nadia agree that in the future TUI will always try to contribute to the community. In addition to being a social obligation, these actions also aim to maintain the good image of the fans. K pop. Because, said Dian, there are still people who think fandom K pop just a gathering place for young people regardless of the environment around it. However, the reality is not always so. Fanbase TUI, he stressed, wants to be at the forefront of dismissing negative accusations against fans K pop. (M-2)

Nihaya Suratno is one of the 2021 Media Indonesia Young Reporter program participants with the best job. He was also a children’s journalist for Media Indonesia and currently participates in SMAN 8 Jakarta.


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