PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) together with DETA Group inaugurated a new dealership for passenger and light commercial vehicles Mitsubishi Borobudur Oto Mobil (BOM), in Cilacap, Central Java, Thursday 28/10 .
Mitsubishi BOM Cilacap has become the first official Mitsubishi light commercial and passenger vehicle dealership in Cilacap City, the 14th in Central Java Province and the 158th in Indonesia.
MMKSI Chairman and CEO Naoya Nakamura said, “Indonesia is an important market for Mitsubishi Motors, so the company is committed to always providing the best products and services as well as innovation to meet the needs of the world. Indonesian market.
“With the continuous increase in the network of authorized Mitsubishi Motors dealers in Indonesia, we hope to be able to bring satisfaction and convenience to consumers by availing the products and services in the entire process of owning a Mitsubishi Motors vehicle,” both in terms of sales and after-sales. Nakamura san said at the inauguration event.
Besides the presence of Nakamura san, the inauguration of the Mitsubishi BOM Cilacap dealership also took place in the direct presence of the CEO of PT Borobudur Oto Mobil Dylan Tedja as dealership manager.
Mitsubishi BOM Cilacap, which is located in the residence of Banyumas, is located at Jl Perintis Kemerdekan No. 63, Gumilir, North Cilacap, Cilacap, Central Java with 3S services (sales, service and spare parts).
This dealership has an area of 540 square meters including sales and exhibition areas, and 576 square meters of official workshop and workshop areas equipped with 2 Mitsubishi Quick Pit stands, 6 general stands, 1 inspection line , with a total service capacity of up to 22 vehicles per day.
The presence of the Mitsubishi BOM Cilacap dealership is expected to be closer and reach out to consumers, while providing the convenience of getting products and services from sales to after-sales service, thereby increasing customer satisfaction of Mitsubishi Motors in Indonesia, by particularly in the region of Cilacap and its surroundings. .
The inhabitants of Cilacap are already familiar with the range of Mitsubishi Motors vehicles. Based on MMKSI data for fiscal year 2021 (April-September), for the Banyumas residence, the new Pajero Sport model leads the mid-size SUV segment, while the Xpander model achieved a good gain in market share and continues to grow.
Not only that, Cilacap, as an area of community economic activities which is also teeming with agricultural and fishing activities, has entrusted the Mitsubishi L300 light commercial vehicle model as a business partner which makes the L300 the leader in the segment of 4×2 medium pick-ups in the Region. (S-4)